Biggest challenge was to execute and implement real-time experience for buyers. An idea to bring change in buyer’s world.
Making buyers, believe in AR world was also a challenge for Uunique. People have low tendency to adapt innovative experience, something different from their regular habits. Hence had to play very sharply and in a creative way to keep entertainment intact, without disappointing buyers.
Designing and developing strong, eye-catchy, and promising AR platform for users was a challenge at both parts.