Initially promoted by Google’s Street View, VR 360 videos are also becoming a popular digital marketing strategy drawing more views. Facilitating this technique, several leading brands especially in the real estate industry, are adopting AR to win the trust of their prospects.
Using this tool, any real estate developer can offer his prospects the real-time and precise idea about how their house would look like, the area, how the locality would look like etc., even when their houses are yet to get ready to live.
Apart from real estate almost every industry brands have equal opportunity to leverage the benefits of Augment Reality to lure and deliver a real-time look and feel of the product and services to their potential customers.
Hotels can display their 360 Videos of facilities on site. These videos are already streaming on YouTube and earning loads of views and catapulting the overall business of multiple brands by convincing their customers to take action through real-time videos which has already become an improved and much needed new tool of the arsenal of Digital Marketing.
In reality, the AR/VR concept is adding a new paradigm to the ecosystem of global business models by offering the prospects a personalized experience, involving them personally in product design and development. This is letting the customers to make accurate and more informed decisions.
Thus it is quite obvious that AR/VR has created a buzz in the online market with its usability and real-time display of graphics and 360 videos, which is not going to die down any time soon.